Since its debut in 1987 as the first karakuchi (dry beer), Asahi Super Dry has set a new gold standard in Japanese brewing. Over the years, Asahi Super Dry has continued to expand its popularity offering refreshing good taste and drinking pleasure. Asahi Super Dry is by far the most popular high quality beer in Japan and has gained overwhelming acceptance worldwide among restaurateurs and professionals who keenly discern good taste.
In its effort to bring consumers the best of what Japan has to offer, Asahi Super Dry has partnered with Ichiba: Japanese Market, the first ever Japanese Seafood Market Concept to enter the Philippines inspired by the large wholesale market of Tsukiji, the delights from Gastronome Kuromon, the diversity of seafood from Kyushu, and the expansive seafood and tasty crabs from Hokkaido.
Upon setting foot inside the restaurant, guests are magically transported into a bustling market setting in Japan. From traditional and modern Hiragana, Katakana and Kanji Murals that decorate the walls, to the upbeat and entertaining Japanese ambient music, Ichiba: Japanese Market provides the complete market experience from the Land of the Rising Sun.
What sets Ichiba: Japanese Market apart is the live aquarium display. Capable of sustaining up to 600kg of live seafood, guests can take their pick from lobsters and crabs to a variety of fishes and shellfish. For kids and kids at heart, Ichiba: Japanese Market also boasts a fishing pond where guests may cast their lines and try to catch their meals. However the fresh seafood is selected, diners may enjoy them cooked and prepared in a variety of exciting styles by chefs expertly trained by Ichiba’s Japanese chef, a former sushi master from the renowned Midori Sushi in Japan. The entire experience puts a whole new meaning to the market to table concept.
Nights in Ichiba: Japanese Market come alive as well with the first ever Asahi Super Dry Bar in the Philippines. What better way to celebrate with friends than a platter of freshly grilled yakitoris and toasting the night with ice cold glasses of crisp and dry, Asahi Super Dry Beer. Kampai!
Asahi Super Dry has perfected itself through the use of Asahi Selected Yeast Strain No. 318, a rare kind of yeast which yields outstanding fermentation and produces elegant and sophisticated flavor and aroma. The ingredients are also of topmost quality, using strictly-selected malted barley and lavish amounts of expensive fine hops realizing Asahi’s goal of a clear, elegant bitterness in Super Dry.
Apart from its manufacturing expertise, Asahi employs new technologies including “dream technology” which helps retain the flavor and taste of a freshly-made beer. Asahi has established this technology without using preservatives, but only by leveraging the natural “powers” inherent to the ingredients.
All these choices represent Asahi’s commitment to the pursuit of a more sophisticated, clear, karakuchi taste.
With the arrival of Asahi Super Dry in Ichiba: Japanese Market and the launch of the first ever Asahi Super Dry bar, guests and Japanese cuisine lovers will be able to truly experience the most unique and authentic Japanese market dining and drinking experience.
Ichiba: Japanese Market is located at the 2nd Floor of the Newport Mall in Resorts World Manila. Experience the Market. Experience Japan.